Target Audience

The average target audience of a horror film is between the ages of 15-25. We would like to have one similar to this because these are the typical ages of people who would watch a horror film. Adults and older folk are very unlikely to watch something like this. From personal experience I know that a lot of teenagers watch horror/suspense films.

Schedule

This is the new schedule we will be sticking to due to the fact that no it is hard to meet up due to the virus. Most parents aren't allowing their kids outside of the house to meet up so we have been resorting to only using discord and whatsapp to text and video chat.

New genre

Due to changes in our lifestyle with the COVID-19 virus we have had to make some changes with our entire project. We ended up scrapping basically the entire thing and came up with a new idea with a new genre. The genre is horror/suspense now. The scene will basically be the main character relaxing by the lake and then hearing a loud scream. Being the curious man/woman he is he gets up to investigate and then sees a dark trail in the woods that he approaches. The scene would basically end focusing on a figures legs who is holding a knife.

Budget: $17-21 Million
Box office: $340.9 Million

Budget: $21,000,000
Worldwide: $113,118,226

Corona and how it's affected my life

My parents are freaking out and not allowing me to leave the house so for the past few days I have only been reading books and watching some of the things from recommended viewing list. The group has been talking via whatsapp and discord deciding how we should proceed with the project. We have decided to join our discord server and talk everyday and figure how we are going to film our project and how to make sure this doesn't affect our project down the road.

Distribution

Being a small new film company that we are. We don't have enough merit to put a movie out and expect people to watch it so we have to think of distribution methods that would work with our target audience and the genre of our movie. The target audience 17-25 are primarily young adults, these people use social media a lot throughout their daily lives. It is essential that we promote our movie on social media outlets such as twitter, snapchat, instagram, youtube etc. With snapchat we could make a filter for the movie that people can use and they can post on their stories or send to friends which they can then use and spreading to more and more people enticing them to watching the movie. On instagram we can make an account just for the movie posting behind the scenes clips of the actors and having constant Q/As to keep the audience involving with the movie maybe even letting them decide between certain aesthetics or scenes. We can post trailers of the movie on youtube for more people to see also. 

Corona Time

Due to the spread of COVID-19 in broward county and all around the globe, schools have been shut down. Besides schools being shut down, travel has been banned and many restaurants have closed. On top of all this parents are not allowing their kids outside of their house. Most of my friends are stuck home all day and not allowed outside. This is making it very difficult to meet up with the group and is proving to be a challenge with the project.

Target Audience

The group was thinking about what our target audience should be and we decided that our target audience should be around the ages of 17-25. We decided this because substance abuse is a problem that can happen to anyone, so it is smart to start getting the image into the brains of young adults that it is something horrible that can ruin lives. I researched similar films in the same genre and their target audiences and most of them shared the same ones.

Requiem for a Dream is an example of a movie that did fairly well in the box office that has a similar target audience and genre as the film we are trying to produce.

Box office: 7.4 million USD
Budget: 4.5 million USD


“Requiem for a Dream.” Box Office Mojo, www.boxofficemojo.com/release/rl2473428481/weekend/.