Representation Analysis

Representation 101

There are many things that should be taken into account when viewing and advertisement. For example, gender, social class, age, race/ethnicity and so much more. The "H&M" advertisement shows all of this. In the advertisements there were people of different races and genders, and even different sexuality, in one shot there was even a child. They showed that their clothes and company are not specific to one age group or to ones race, but instead showed that the clothing they produce is meant for everyone in the world to enjoy. When the audience sees these various types of representation it makes them feel more welcomed and willing to purchase said product, this is because it is meant for a larger group of people. No one would like to buy something that is not meant for them, so they advertise for everyone. 

While it is important to appeal to many different groups it is sometimes more important to appeal to a specific one. In this case this is what tide has done. They have focused on a mother who has a young daughter who isn't girly but instead using wooden building blocks to make a "car garage" and her clothes are always messy. The mother go on saying how tide is amazing at taking out the stains but sometimes wishes it wasn't so she can throw those dirty clothes away! In the advertisement they are focusing on mothers who do laundry specifically.